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Sunshine Village Apartments Negril. The apartments are sited on the first floor of the Sunshine Village Plaza located on the west end road in Negril. They enjoy the amenities of poolbarjacuzzi; landsc... Prices From: £65,000

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more visitors set to head to jamaica

News Posted On: 22 September 2008

Overseas property investors could be able to cash in on a new drive to boost tourism in Jamaica.

Authorities in the country are keen to stimulate growth in its holiday sector in the wake of athlete Usain Bolt's record-breaking turn at the Beijing Olympics.

Speaking to the Economic Times, Rajiv Nangia of the Jamaica Tourism Board said the gold medallist's "tremendous" performance at the Games has sparked extra global interest in his home nation.

Therefore, authorities are taking the opportunity to launch a new online marketing strategy, which includes a revamped VisitJamaica.com website.

If the scheme is successful, owners of rental accommodation in Jamaica could benefit from higher demand from visitors.

Basil Smith, the country's tourism minister, commented: "The new [site] is an improved means to communicate with and educate travellers about the diversity and culture of Jamaica."

Groups such as the Association of British Travel Agents have recently found that many tourists are venturing outside the eurozone in order to enjoy more favourable exchange rates.

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